Size your marketing workload
Enter how many journeys you build and how many contacts enter journeys each month. These volumes drive agent usage, not license counts.
Microsoft Dynamics 365 Customer Insights - Journeys
Customer Insights - Journeys agents consumption pricing tool
Estimate monthly Copilot Credit usage for the first-party Customer Insights - Journeys agents, compare it with the capacity you allocate, and review the cost of any additional credits.
Sources verified:
Quick start: how to use this tool Size your marketing workload, shape each agent's usage, and review capacity and cost.
How to use this tool
Shape agent workloads
Include the agents you plan to use, then set adoption, activity volume, and credits per activity. Replace example rates with measured averages.
Review capacity and cost
Compare buffered monthly credits with the capacity you allocate, then review pay-as-you-go and prepaid pack costs for any shortfall.
Example: 20 new journeys and 10,000 contacts entering journeys a month with 2 example agents = 39,500 credits/month, or 45,425 with a 15% buffer. Customer Insights includes no Copilot Credits and this example allocates none, so all 45,425 are additional credits: about $454.25 pay-as-you-go or 2 prepaid packs ($400.00) per month. Rates are illustrative assumptions, not Microsoft prices.
Start your estimateIncluded Copilot
Copilot features such as segment query assist, email content ideas, content rewrite, and image recommendations aren't metered here. Microsoft documents Copilot Credit use only for the AI Hub agents. Copilot features (opens in a new tab) ↗
Metered agents
AI Hub lists two out-of-the-box agents that consume Copilot Credits: Journey Creation and Outreach Optimization. Both are in preview, so their behavior and metering can change.
License capacity
Customer Insights licenses include no Copilot Credits. Agents use Copilot Studio capacity allocated to the environment: prepaid packs, pay-as-you-go, or eligible Dynamics 365 Premium credits.
Credits per activity are editable planning assumptions, not official Microsoft rates: Microsoft hasn't published per-activity rates for these preview agents. Replace them with measured averages, or clear a rate to mark that workload unpriced. License fees and taxes are excluded. Verify actual usage in the Power Platform admin center.
Size your marketing workload
Start with monthly journey and contact volumes. They drive agent usage; Customer Insights includes no Copilot Credits.
All journeys your team builds, whether or not they use the agent.
Count a contact once per journey it enters. A planning driver, not your Interacted People quota.
0 Copilot Credits included with the Customer Insights tenant license
Purchase or allocate capacity
Capacity available to this workload
Credits from packs or eligible Dynamics 365 Premium licenses that this environment can use, net of other workloads.
Confirm capacity sources, eligibility, and environment allocation in the Power Platform admin center. Tenant capacity may already be used by other agents; don't count it twice. No automatic rollover is assumed.
Build your agent mix
Include each agent you plan to use, then tune its adoption, monthly volume, and assumed credits per activity.
2 of 2 included
Methodology and agent identity
Calculation method
- For each included agent: monthly driver × adoption % × activities per driver unit × assumed credits per activity. Journey Creation is driven by new journeys; Outreach Optimization by contacts entering journeys.
- Fractional journeys, contacts, and activities represent expected averages; no intermediate rounding is applied.
- The usage subtotal is buffered once, then rounded up once to a whole planning credit.
- Customer Insights licenses include 0 Copilot Credits, so available capacity is only the credits you allocate. Additional credits never go below zero.
- The prepaid comparison rounds additional credits up to whole packs. Buffer and pack rounding are budgeting choices, not Microsoft billing rules.
Agent identity and cautions
- Journey Creation Agent replaces Journey Copilot for journey creation. Count journey-building work once, under Journey Creation Agent.
- Copilot features such as segment query assist, content ideas, content rewrite, and image recommendations aren't metered: Microsoft's Copilot overview doesn't document Copilot Credit use for them.
- Out of scope: agents you build in Copilot Studio for conversational journeys, the Customer Insights MCP server, Customer Insights skills in Microsoft 365 Copilot, and Customer Insights - Data. Estimate those separately.
- Both agents are in preview, so features and metering can change. Use per-agent consumption limits and monitor actual usage in the Power Platform admin center.
- Included agents with activity but no rate are excluded from numeric totals and make the forecast incomplete.
Official Microsoft sources
Primary Microsoft sources checked . They don't publish credits per activity for these agents.
This independent tool is not affiliated with or endorsed by Microsoft. It provides a planning estimate, not an offer, quote, invoice, licensing determination, or legal advice.